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Soho House, DUMBO

Soho House, planning to open their newest North American location early 2018 in Dumbo, Brooklyn, sought art direction and design of a series of collateral, including menus for their in-house restaurant. Priorities were maintaining a visual cohesively within the greater Soho House brand aesthetic while simultaneously expressing creative characteristics representative of this House's unique location and history. My designs pulled inspiration from early text styles of late 19th century zoning maps and planning charters for Brooklyn's commuter railway.

Project Roles
Art Director, Designer
Adobe Illustrator, Adobe InDesign
Branded Content, Lettering
Project Industries
Beverage, International, Lifestyle, Restaurant
Soho House, DUMBO