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Lipton Tea Capsules Launch

This is a 60 second commercial we created to launch Lipton Tea Capsules in various regions across Europe. Since the capsules were the first non-Nespresso products made to be used with Nespresso machines, our challenge was that the majority of consumers would never have considered their coffee machine as a means of making anything but coffee. We needed to make them see their coffee machines in a brand new light and encourage them to "reinvent" their coffee machines as tea machines.

Project Roles
Art Director
Art Direction, Conceptual
Commercials - Broadcast
Project Industries
Lipton Tea Capsules Launch