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CoverGirl | Draw Attention To Your Eyes

Behold the wonderful world of demo-tainment. "Draw Attention" fuses "how-to" video content with more traditional TVC. Here, we teach consumers how to create 2 unique COVERGIRL eye looks through regimen-based 15-second spots that entertain, educate and drive trial. Shot by mega-cool, wildly rad Lacey.

Project Roles
Copywriter
Company
Grey
Skills
Conceptual, Content, Copywriting
Media
Advertising
Project Industries
Advertising
CoverGirl | Draw Attention To Your Eyes
CoverGirl | Draw Attention To Your Eyes