CoverGirl | Draw Attention To Your Eyes
Behold the wonderful world of demo-tainment. "Draw Attention" fuses "how-to" video content with more traditional TVC. Here, we teach consumers how to create 2 unique COVERGIRL eye looks through regimen-based 15-second spots that entertain, educate and drive trial. Shot by mega-cool, wildly rad Lacey.
- Project Roles
- Conceptual, Content, Copywriting
- Project Industries