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Scotts Miracle-Gro

Scotts Miracle-Gro wanted to get Millennials excited about lawn care, something most Millennials probably don’t think about. So I came up with the idea for Lawnbnb, a parody of Airbnb, which we all know Millennials love. We billed Lawnbnb as an app you can use to book a stay on a complete stranger’s lawn. And of course, the best-rated lawns on Lawnbnb use Scotts Miracle-Gro.

Project Roles
Content Producer, Copywriter
Copywriting, Creative Direction
Branded Content
Project Industries
Advertising, Lifestyle, Packaged Goods