Scotts Miracle-Gro wanted to get Millennials excited about lawn care, something most Millennials probably don’t think about.
So I came up with the idea for Lawnbnb, a parody of Airbnb, which we all know Millennials love.
We billed Lawnbnb as an app you can use to book a stay on a complete stranger’s lawn. And of course, the best-rated lawns on Lawnbnb use Scotts Miracle-Gro.
- Project Roles
- Content Producer, Copywriter
- Copywriting, Creative Direction
- Branded Content
- Project Industries
- Advertising, Lifestyle, Packaged Goods