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Dress for Success

To celebrate Dress for Success' 20th anniversary, co: was asked to create an heartstring tugging video to play at their gala featuring women from the program. What these women didn't know was that we also reached out to family members, arranging to have them make surprise appearances on set, showing the true circle of impact DFS' work has. I wrote the video as well as did the casting and directed the action on set.

Project Roles
Copywriter
Skills
Conceptual, Copywriting
Media
Brand Films
Project Industries
Non-Profit