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GMC Acadia

The "Inspiration Pulled from Life" campaign was used to launch GMC's first ever crossover — Acadia. I wrote a series of commercials showcasing how every aspect of the vehicle, from storage and skylights to jeweled headlamps and Bose speakers, was pulled from your life, therefore matching your needs perfectly. We also created rich media banners then matched the TV, showing items from neighboring fake ads being pulled into the Acadia.

Project Roles
Copywriter
Company
GMC
Skills
Conceptual, Copywriting
Media
Branded Content, Commercials - Broadcast
Project Industries
Automotive