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Netflix - Okja

OKJA is a convincing argument for going vegan. It's set in a dystopian future in which a global corporation is secretly breeding enormous pigs in vast factory farms to feed the world's appetite for pork. Easy to imagine for most of us, but Italians don't count Ronald and The Colonel as family: food is sacrosanct. So we decided to jab the hornets' nest and create a set of 'Super Pig' products, marketed at Italian kids. We sent samples to food bloggers across Italy. Billboards in Rome and Milan incorporated four-storey slices of 'Super Pig' prosciutto. Within a week the online ad had +2M views and thousands of angry comments. The sinister company promoting these – the Mirando Corporation – linked back to the film itself.

Project Roles
Art Director
Company
72andSunny
Skills
Conceptual, Art Direction
Media
Advertising, Commercials - Video
Project Industries
Entertainment
Netflix - Okja