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SFMOMA

The new SFMOMA launch was a big success with the locals. Not so much with visiting tourists. Our competition wasn't other SF museums, it's the Golden Gate Bridge, Chinatown and the Castro. So we launched an outdoor campaign to remind travelers the SFMOMA is a San Francisco icon. So if you see the Golden Gate Bridge, go see the Rothko too.

Project Roles
Art Director, Creative Director
Company
SFMOMA
Skills
Art Direction, Conceptual
Media
Advertising
Project Industries
Travel/Tourism
SFMOMA
SFMOMA
SFMOMA
SFMOMA
SFMOMA
SFMOMA
SFMOMA