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John Deere: Farming Is in their Blood Video

Our goal was to tell how John Deere's precision ag technology is changing the way the world farms. From concept to script to screen, I led a team as we told one farm family’s real-life story. I directed on location, worked with the family to capture the right content, and then headed to the editing room with the videographer where it all came to life.

Project Roles
Copywriter, Creative Director, Director
John Deere
Conceptual, Copywriting, Creative Direction, Documentary, Integrated, Management of Teams 1-10, Storyboarding, Strategy, Technology
Advertising, Brand Films, Branded Content, Commercials - Video, Taglines
Project Industries
Advertising, Lifestyle, Technology
John Deere: Farming Is in their Blood Video