John Deere: Farming Is in their Blood Video
Our goal was to tell how John Deere's precision ag technology is changing the way the world farms.
From concept to script to screen, I led a team as we told one farm family’s real-life story. I directed on location, worked with the family to capture the right content, and then headed to the editing room with the videographer where it all came to life.
- Project Roles
- Copywriter, Creative Director, Director
- John Deere
- Conceptual, Copywriting, Creative Direction, Documentary, Integrated, Management of Teams 1-10, Storyboarding, Strategy, Technology
- Advertising, Brand Films, Branded Content, Commercials - Video, Taglines
- Project Industries
- Advertising, Lifestyle, Technology