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Tazo's "#SweetMeetsSpicy"
Tazo's new chai blends necessitated a pair delicate but playful hands for their beautiful web commercial. Tony Smith and I combined forces to make and move sweet and spicy lettering through the magic of stop animation. Over the course of three days, cocoa, cinnamon, cardamom, peppercorns, and caramel found themselves pressed and pushed into letterforms, a dynamic balance of flavors and teamwork.
- Project Roles
- Art Director, Letterer
- Company
- TAZO
- Skills
- Design, Maintaining Schedules, Modeling, Motion
- Media
- Advertising, Branded Content, Commercials - Video, Social Media Content
- Project Industries
- Beverage