Woodchuck was once the biggest player in hard cider market. Over the past decade, it has been losing market share to Angry Orchard and Reds as well as other newcomers. The Woodchuck name was becoming irrelevant amongst its target consumer. What still makes Woodchuck stand out is the fact that it’s the only cider made in a real cidery. We created an online video and radio campaign that attempts to bring recognition to its name and highlight that where and how your cider is made is the most important thing of all.