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The media and Twitter criticized Reese's annual Christmas-tree-shaped peanut butter cups of looking more like (insert poop-emoji). We embraced the imperfection and changed the conversation with #AllTreesAreBeautiful. I concepted posts and edited the case study video.

Project Roles
Art Director, Designer, Editor (Brand/Content)
Havas Worldwide
Art Direction, Conceptual, Design, Editing
Social Media Content
Project Industries
Advertising, Packaged Goods