Today, YouGo is one of the biggest names in mobility and long-term rental in Rome and Italy. This leadership position has been built with a coherent commitment to communication: Sublimio created the brand and has been following its every challenge and development ever since. With one fixed point: quality.
With the help of the Sublimio team, I created the YouGo Brand, following it from day one. An initially simple identity grew over time, in order to match an increasingly successful and multi-faceted company.
With YouGo Stories, we introduced storytelling to the world of long-term rental: we involved YouGo B2B clients into sharing stories about work, success and rental, first on paper, then on video.
I personally designed the brand visual identity and every single application, both online and offline, including each sub-brand communication tool (as YouGo Qui, the YouGo local network, born following a major market growth).
- Project Roles
- Art Director, Creative Director, Designer
- 2D, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Cinematography, Conceptual, Content Management, Creative Direction, Design, Environmental, Keynote, Language: Italian, Management of Teams 1-10, Project Management, Sketch, Storyboarding, Strategy, New Business
- Advertising, Brand Guidelines, Branded Content, Events, Logos, Naming, Photography, Storyboards, Taglines, UI Design, UX Designs, Websites
- Project Industries
- Automotive, B2B, Luxury, Retail