We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
YouGo

Today, YouGo is one of the biggest names in mobility and long-term rental in Rome and Italy. This leadership position has been built with a coherent commitment to communication: Sublimio created the brand and has been following its every challenge and development ever since. With one fixed point: quality. With the help of the Sublimio team, I created the YouGo Brand, following it from day one. An initially simple identity grew over time, in order to match an increasingly successful and multi-faceted company. With YouGo Stories, we introduced storytelling to the world of long-term rental: we involved YouGo B2B clients into sharing stories about work, success and rental, first on paper, then on video. I personally designed the brand visual identity and every single application, both online and offline, including each sub-brand communication tool (as YouGo Qui, the YouGo local network, born following a major market growth).

Project Roles
Art Director, Creative Director, Designer
Company
Sublimio
Skills
2D, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Cinematography, Conceptual, Content Management, Creative Direction, Design, Environmental, Keynote, Language: Italian, Management of Teams 1-10, Project Management, Sketch, Storyboarding, Strategy, New Business
Media
Advertising, Brand Guidelines, Branded Content, Events, Logos, Naming, Photography, Storyboards, Taglines, UI Design, UX Designs, Websites
Project Industries
Automotive, B2B, Luxury, Retail
YouGo
YouGo
YouGo
YouGo
YouGo
YouGo
YouGo
YouGo
YouGo
YouGo
YouGo