nesea is a young and successful company, working in the area of innovation consulting, working with big firms and institutions. nesea grew faster than its brand: as a result, core values were not communicated to the public. I guided the rebranding, marking a turning point in its communication.
I personally followed the complete rebranding of nesea, not just by renewing its visual identity, but also working to help the group define its core values. At the same time, me and my team were responsible of communicating the rebranding both inside and outside the company.
We updated the brand in order to better convey the values of humanity, simplicity and ingenuity that constitute the company DNA.
I designed a new brand image that shuns stereotypes from the consultancy business while exploiting instead the metaphor of navigation in order to describe innovation from a human point of view.
We have been closely following the communication of nesea SportCARE, one of the company’s leading products, by developing newsletters, videos, product web page, engagement activities and a brand new mobile app (wip).
- Project Roles
- Art Director, Content Producer, Creative Director, Designer
- 2D, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Cinematography, Content Management, Creative Direction, Design, Interaction, Language: English, Language: Italian, Low / High Fidelity Prototyping, Maintaining Schedules, Management of Teams 1-10, Print, Sketch, Storyboarding, Vector, Visual Development, Strategy, New Business, Project Management
- 2D Animations, App Design, Brand Guidelines, Branded Content, Events, Icons, Logos, Photographs, Photography, Portraits, Posters, Presentations, Social Media Content, UI Design, UX Designs, Web Apps, Websites
- Project Industries
- B2B, Education, International, Sports, Startups, Technology