Fluttuo – made once only
Fluttuo is an independent project of artisanal jewellery, born without support from any of the big brands, but with the ambition to become a high-profile brand in its own respect. With this goal, me and my team at Sublimio followed every aspect of the brand creation process, infusing the project with all its luxury branding expertise.
I was responsible of the whole brand creation and the launch of several Fluttuo jewel collections. I directed a photoshooting matching high fashion standards. Photos were then reinterpretated for use on social channels and edited to become brand visuals.
In order to state a clear distinction from the vast world of DIY crafts, I coordinated a committed team of professional with a luxury background, taking care of everything from branding to photo styling.
I designed the UI and UX of the Fluttuo website, made-to-measure by Sublimio and fully dynamic and responsive, and collected 18+ Awards and special mentions.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, 2D, 4K, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Cinematography, Content, Content Management, Creative Direction, Design, Sketch, Social, Storyboarding, Vector, Visual Development, Woodworking, Language: English, Language: Italian, Management of Teams 1-10, Strategy, New Business, Project Management
- Logos, Advertising, Brand Films, Brand Guidelines, Branded Content, Events, Lettering, Naming, Personal Project, Photographs, Photography, Presentations, Product Designs, Social Media Content, Social Media Copy, Sound Designs, Storyboards, Taglines, Typography, UI Design, UX Designs, Visual Designs, Websites, Wordpress Sites
- Project Industries
- Fashion, Lifestyle, Luxury