Frontman – live life loud
Frontman is a brand specialized in luxury accessories for tech devices, such as smartphone covers, produced in the most refined materials. I imagined the brand with a special focus on a distinctive tone of voice, equally distant from the tech world commonplaces and from the luxury ones.
I was responsible of the whole brand creation and the launch of Courtney, the first Frontman's product: a luxury iPhone cover made with a unique precious and ostentatious nature. I personally designed each and every brand application and supervised the work of my collaborators in order to deliver a distinctive and consistent identity.
In order to give Frontman a rockstar attitude, me and my team created a rich tone of voice guide, which allows the brand to express itself in a coherent way, without compromising.
In addition to the logo design, we delivered an array of tools and brand applications as: still life photography, naming and tag-line, product naming, brand guidelines, editorial guidelines, brand strategy, videography, styling, stationery, UI design.