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Frontman – live life loud

Frontman is a brand specialized in luxury accessories for tech devices, such as smartphone covers, produced in the most refined materials. I imagined the brand with a special focus on a distinctive tone of voice, equally distant from the tech world commonplaces and from the luxury ones. I was responsible of the whole brand creation and the launch of Courtney, the first Frontman's product: a luxury iPhone cover made with a unique precious and ostentatious nature. I personally designed each and every brand application and supervised the work of my collaborators in order to deliver a distinctive and consistent identity. In order to give Frontman a rockstar attitude, me and my team created a rich tone of voice guide, which allows the brand to express itself in a coherent way, without compromising. In addition to the logo design, we delivered an array of tools and brand applications as: still life photography, naming and tag-line, product naming, brand guidelines, editorial guidelines, brand strategy, videography, styling, stationery, UI design.

Project Roles
Creative Director, Art Director, Designer, Motion Designer
Company
Sublimio
Skills
2D, 4K, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Cinematography, Conceptual, Content, Copywriting, Creative Direction, Design, Digital, Editing, Fashion, Lifestyle, Retouching, Storyboarding, Strategy, Language: English, Management of Teams 1-10, New Business, Project Management
Media
Advertising, Brand Guidelines, Branded Content, Commercials - Video, E-commerce Platforms, Fashion Designs, GIFs, Industrial Designs, Logos, Mood Boards, Naming, Patterns, Photography, Social Media Copy, Taglines, Typography, UI Design, UX Designs, Visual Designs, Websites
Project Industries
Fashion, International, Lifestyle, Luxury, Startups, Technology
Frontman – live life loud
Frontman – live life loud
Frontman – live life loud
Frontman – live life loud
Frontman – live life loud
Frontman – live life loud
Frontman – live life loud
Frontman – live life loud