Equalizing Music

Dedicated to inclusivity in nightlife, Smirnoff launched Equalizing Music, a 3 year global initiative dedicated to equal gender representation in the electronic music space. In partnership with THUMP and Broadly—VICE’s electronic music and women-focused websites, we’ve created a platform to spotlight and recognize women leaders who are changing the soul and sound of electronic music. The platform also featured a documentary capturing the first time collaboration between Americas celebrated DJ The Black Madonna and East Africa's first woman producer, DJ Rachael. Featuring artists like The Black Madonna, DJ Rachael, Fatima Al Qadiri, Honey Dijon, Jubilee & TOKiMONSTA.