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Sea World Campaign Event

This is a conceptual event completely crafted by myself. The idea was to plan an event that would improve the public's view of Sea World as a brand. Since the release of 'Blackfish,' Sea World has fallen subject to public scrutiny, especially by animal rights activists. Sea World has since announced that they've retired their orcas, which is a great first step, but the orcas are still living in inhumane conditions. This campaign event is structured around the idea of a sectioned off tank in the ocean. The event itself is a New Year's Eve-style countdown event, complete with live music, a picnic dinner and cocktails while awaiting the grand event: the Orca Release.

Project Roles
Art Director, Copywriter, Designer, UX/IA Designer
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch
Events, Packaging, Websites
Project Industries
Education, Travel/Tourism
Sea World Campaign Event
Sea World Campaign Event