Sea World Campaign Event
This is a conceptual event completely crafted by myself. The idea was to plan an event that would improve the public's view of Sea World as a brand. Since the release of 'Blackfish,' Sea World has fallen subject to public scrutiny, especially by animal rights activists. Sea World has since announced that they've retired their orcas, which is a great first step, but the orcas are still living in inhumane conditions. This campaign event is structured around the idea of a sectioned off tank in the ocean. The event itself is a New Year's Eve-style countdown event, complete with live music, a picnic dinner and cocktails while awaiting the grand event: the Orca Release.
- Project Roles
- Art Director, Copywriter, Designer, UX/IA Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch
- Events, Packaging, Websites
- Project Industries
- Education, Travel/Tourism