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Kerze - The Brewing Family

Kerze is a micro-brewery formed by a big brewing family located in San Luis, Argentina. Since 2010 they have kept the same passion for the beer world and a strong obsession for quality itself. We developed a new branding and visual identity that reflects the traditional craft beer culture and values, but also the playful and "out of the box" personality of the owners. Besides, we thought of and designed seven different labels inspired directly and conceptually on the own name of each taste of beer they have. The idea was to focus and provide each beer with their own universe and personality, always under the main brand umbrella. In this way, we achieved a conceptual, visually attractive and collectible series of labels for all the craft beer lovers.

Project Roles
Art Director, Copywriter, Creative Director, Designer, Illustrator, Type Designer, Typographer
Company
Kerze - The Brewing Family
Skills
2D, Art Direction, Lifestyle, Print, Type Design
Media
Brand Guidelines, Packaging
Project Industries
Advertising, Beer
Kerze - The Brewing Family
Collaborators