I was the art director and designer behind Redlab's recent re-brand. Redlab is a world-class, full-service digital post-production studio who divides their time between commercial work and passion projects. Being the first digital lab in Canada, they have always been ahead of the curve. With a playful and experimental approach, the concept speaks to this experimental and innovative nature. With shifting letterforms and logo variations, the identity conveys Redlab's energetic and adventurous spirit, achieving the balance between their two worlds.
- Project Roles
- Art Director, Designer
- john st. advertising
- Adobe Illustrator, Adobe InDesign, Design, Type Design
- Logos, Websites
- Project Industries
- Advertising, Entertainment, Media