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Don't be a lab rat

In January 2014, Colorado became the first state in the country to legalize the sale of recreational marijuana. We needed to remind teenagers the risks of firing up before their brains are fully developed. So we built giant rat cages with messaging kids couldn't turn off or swipe. The campaign was in the news overnight.

Project Roles
Art Director, Creative Director
Company
Colorado
Skills
Art Direction
Media
Interactive Installations
Project Industries
Government
Don't be a lab rat