PROJECT: Create an online and social presence for artists in line with the governing principles of Amnesty International. ACTION: Created a full social media strategy and plan for initial months of operation, artist outreach, research and approvals. The artist selections and articles produced provided the tone of the site moving forward for its eventual launch. RESULT: Social presence was launched with our selections and has continually grown 5-10% since launch. Website design is nearing completion and relaunch.