MALK Organics approached me as they were starting out for ideas on their branding. Looking at the milk-alternative shelf, I noticed a lot of clutter in the packaging. I knew for this smaller brand to stand out they needed to be bold.
It just so happens that their product is very simple as well with roughly five, simple ingredients in each bottle. The custom type logo and the solid color packaging is very much representative of their product and brand philosophy as well as a solution to stand out at shelf.
Creative Director, Designer, Type Designer
Adobe Illustrator, Adobe InDesign, Conceptual, Creative Direction, Design, Type Design, Visual Development