Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential. Almost 50 years ago, Alan Siegel built Siegel+Gale on the premise that simple...
Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential. Almost 50 years ago, Alan Siegel built Siegel+Gale on the premise that simple is smart. It’s a philosophy that guided the design of the iconic NBA logo, and it helped forever change how Americans pay taxes with the 1040EZ. To this day, our passion for simplicity inspires us to deliver work that’s unexpectedly fresh and remarkably clear. Over time, we’ve proven what Alan has always known—that simplicity pays, and that organizations that embrace it reap the rewards: Employees innovate more. Customers pay more. Businesses thrive.
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