Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form Frito-Lay. It became a subsidiary of PepsiCo in 1965. Snack foods produced under the Frito-Lay name include Lay's potato chips, Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla...
Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form Frito-Lay. It became a subsidiary of PepsiCo in 1965. Snack foods produced under the Frito-Lay name include Lay's potato chips, Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips. Frito-Lay North America generates half of PepsiCo's annual operating profit. Super Bowl 50 was the tenth and final year that Doritos crowdsourced its pricey Super Bowl ad spots from aspiring filmmakers.
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