Focusing on the balance of concept, experience, aesthetic and technology, I simplify how people interact with brands as well as their services. I have a solid process on everything I do. Using a holistic approach I look for the best solutions from idea to execution. In addition to client work, I enjoy doing experimental work. I believe form matters and experimental projects allow us to explore, learn and find new ways to create. I'm also part of the judging panel for CSSDA.