Strategic hybrid creative excited about captivating and honest storytelling. I am madly in love with great stories. I believe that advertising, marketing, segmented approaches or whatever buzzword-thingamabob it is called, comes down to one thing: telling truly great stories. Born and raised digital native. I find it of utmost importance that any approach to the target audience is engaging, enlightening and exquisitely well told. Treating them like your best friend - with respect and honesty.